Languages: English (Original Language), English (Unknown), English (Published) Media: Turtleback Edition: 1st Number Of Items: 1 Pages: 312 Shipping Weight (lbs): 0.8 Dimensions (in): 6 x 4.5 x 0.9
Product Description Don't let size fool you! This pocket-sized compendium of layout idea generators will help designers of every skill level explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into seven major areas, including newsletters, flyers, posters, brochures, advertising, stationary and web pages. Each of these examples is designed to inspire effective solutions in the viewer's mind, rather than simply give specific answers to design problems. The tone and temperament of the design problems, as well as their solutions, vary from traditional to cutting-edge, from corporate to crazy. As with Idea Index (over 15,000 sold since its April 2000 release), designers will learn to solve their design problems, produce fantastic work and become better, more creative thinkers.
Good, but kind of dated May 27, 2008 This book can give some ideas on layouts, but the designs on it are very dated. So if you want to take anything good from the book you have to focus more on estructure, and how information is organized on the layout, rather then on the overall design. It's a good book for starters but I prefer Graphic Design Cookbook: Mix & Match Recipes for Faster, Better Layouts. The ideas there are simple, but because of that, never dated.
Exactly What I Needed May 26, 2008 First things first: this book was clearly designed for beginners. It would probably not be particularly helpful to someone with a graphic design background.
But as someone who has no professional design experience at all and is faced with creating and producing a newsletter for the first time and possibly a brochure as well, this book has been a tremendous help. It answered all my most basic questions, as well as ones I was too ignorant to know I should have (grid? what's that?) The book helpfully assumes that I know more or less nothing, and quickly and economically escorts me through a series of possibilities. I didn't like all the design ideas or layouts, but I wouldn't expect to. Many of the layouts were quite nice, though, and one of them has already been selected to serve as a jumping-off point for me. This won't be the last book I consult, but I'm grateful it was the first.
A little out dated February 13, 2008 This whole series seems a little dated to me. The books still serve as a good reference point for ideas, but is really just a book of examples from projects.
great for students, good for old hands, priceless for adhoc designers January 3, 2007 0 out of 1 found this review helpful
The whole "index" series is good for jump starting when in a stuck place. For average students it can really be helpful to get them to seek/create more variety in their work. For marketing or PR individuals or students it is a must have. Many individuals may have a cursory introduction to design and yet find themselves having to create layouts and design. The Index Books are a lifesaver.
Sad leftovers from the dark ages... October 13, 2006 1 out of 4 found this review helpful
This book is at first appearance, visually interesting and consuming. But upon closer look (as in opening it) it's not worth the time, money or breath sadly. The concepts and ideas within this book can be inspiring to thoses who have the time and energy, but overall this book is just a display of bad, kitsch design. My advice? Don't bother.
