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| Color: The Secret Influence (2nd Edition) | 
 enlarge | Authors: Kenneth R. Fehrman, Cherie Fehrman
Publisher: Prentice Hall
Category: Book
List Price: $80.40
Buy New: $30.00
You Save: $50.40 (63%)
Buy New/Used from $30.00
Avg. Customer Rating:  (9 reviews)
Sales Rank: 549094
Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 384
Shipping Weight (lbs): 1.6
Dimensions (in): 10.7 x 8.3 x 0.4
ISBN: 0130358592
Dewey Decimal Number: 535.6
EAN: 9780130358592
ASIN: 0130358592
Publication Date: March 2, 2003
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
For courses in interior design, fashion design, product design, graphic design, architecture, landscape design, hospitality/restaurant design programs, educational facilities design, healthcare design. Exceptionally broad, deep, and authoritative in coverage, this integrated exploration of color and light incorporates not only the basics of color harmony and usage, but also information on the vast and often hidden ways in which color affects our everyday lives--culturally, psychologically, and physiologically. Based on well-controlled, scientific studies (which dispel the misinformation about color that has become commonplace), it spans a wide range of design areas and focuses on an understanding of the concepts of color and its application to all aspects of life including, health, aesthetics, interiors, architecture, fashion, graphics, etc.
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| Customer Reviews: Read 4 more reviews...
 Only buy this if you are FORCED to February 27, 2006
I'm a student taking a color class at my local junior college and this is the required text. This book is the most awkward book I've ever read. The authors continually repeat themselves and ramble on about nonsense. The authors actually have the exact same sentences repeated within a chapter. This book is poorly written and poorly edited; there are misspellings, and incorrect information! While discussing complementary color schemes, the authors explain that complementary schemes involve colors directly opposite on the color wheel. Then they list the following examples "red-green", "blue-yellow", and "orange-violet". These exampes are INCORRECT. Blue and orange are complements, as are yellow and violet. If the author can't get such a simple statement correct, it seriously comprimises the rest of the text. In short, this book is simply the most awkward, frustrating book I've ever read. Please please please, spare your sanity and buy another book on color.
Really poor December 14, 2005
14 out of 15 found this review helpful
This was a required textbook for a color course at Colorado State and was truly a poor choice. The content was overly generalized and sometimes simplified to the point of being meaningless. At other times, it was simply wrong. Comments on the cultural significance of specific colors were often inappropriate or perhaps the product of careless or stereotypical thinking. For example, there is an assertion that all Buddhist monks always wear yellow robes dyed with saffron because yellow is such an important color in that culture. (That culture? Buddhism is the dominant religion in multiple countries throughout Asia. Are they all to be lumped into one inaccurate stereotype?) My own travels tell me that only Thai Buddhist monks wear yellow robes dyed with tumeric (saffron is far too expensive for monks to use as dye!). In Burma and Tibet, Buddhist monks wear maroon robes and in Japan, indigo or black sometimes mixed with white. Because of these kinds of identifiable inaccuracies and the general tone of simplistic sweeping assertions, I doubted the content that I couldn't verify by my own experience and found the book worse than useless. There are so many other books available on color, why choose one as poor as this?
Book October 3, 2005
2 out of 19 found this review helpful
The book was in fairly good condition. But ,I paid to have it shipped in two days, It didn't come for 2 weeks!!
 Fabulous Book! December 9, 2000
18 out of 21 found this review helpful
This is the best book on color I've ever found. It gives a really comprehensive overview of how color affects your entire life. If you want to redecorate your home, or influence people by how you dress, or learn how to use color to make your life healthier you absolutely must read this book. Color: The Secret Influence really goes way beyond anything I've ever read about color before in showing how it totally affects our lives. It clearly states that the serious study of color is in its beginning stages but it also gives an amazing amount of information that anyone can use today, right now to make their lives better. You've gotta read this book!
 Disappointed December 4, 2000
22 out of 27 found this review helpful
This book is like Reader's Digest. It trys to cover too much subject matter and winds up turning into a survey. It says a little about a lot. I returned it.
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