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| The Back of the Napkin: Solving Problems and Selling Ideas with Pictures | 
 enlarge | Author: Dan Roam
Publisher: Portfolio Hardcover
Category: Book
List Price: $24.95
Buy New: $15.64
You Save: $9.31 (37%)
Buy New/Used from $9.99
Avg. Customer Rating:  (63 reviews)
Sales Rank: 539
Languages: English (Original Language), English (Unknown), English (Published)
Media: Hardcover
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1.1
Dimensions (in): 7.2 x 7.2 x 0.7
ISBN: 1591841992
Dewey Decimal Number: 658.403
EAN: 9781591841999
ASIN: 1591841992
Publication Date: March 13, 2008
Availability: Usually ships in 1-2 business days
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| Customer Reviews:
 Inspiracion y metodo de comunicacion con dibujos November 11, 2008
0 out of 2 found this review helpful
Debo reconocer que lo revise en 3 horas (rapido) pues no quiero atarme a una metodologia precisa de como transmitir mis ideas con esquemas y dibujos. Prefiero crear la mia para mis necesidades. Sin embargo le diria al autor que no intente dar tantos animos a quienes dudan de su capacidad de dibujar. Ellos no compraran su libro en primer lugar! Le apostaria que quienes compran su libro lo hacen por que sienten que si pueden. No pierda el tiempo y para una siguiente edicion (por favor siga en esta nueva linea de comunicacion!!)incluya mas ejemplos que son iluminadores y mas motivadores que las palabras.
A mi me sera util en mis clases con universitarios (aunque se rien de los intentos de dibujo de su profesor, lo que no es malo del todo)y para presentar proyectos a personas mas creativas, mas sentimentales y menos conservadores que los habituales gerentes de empresa.
Vale la pena. Es novedoso y agradable de revisar, pero puede ser muy mejorado.
Gracias DAN ROAM por atreverse.
Great book for Process Modelers... November 10, 2008
1 out of 1 found this review helpful
Business diagrams are too often complex, difficult to understand and even harder to explain. The Back of the Napkin contains instruction and useful examples of how to get your message across simply and effectively.
As a Business Process and Management Reporting Consultant, I have been recommending this book this year to the business modelers that I train. Business people love to "show their stuff" by displaying complicated process models and business diagrams, sometimes spending as long as an hour explaining what it means.
BIG MISTAKE!!! If you can't get people to understand your model or picture in the first glance or two, your point will lose impact and you could miss getting your message across.
Almost every page contains simple diagrams to bring each and every point across to the reader. I would have given this book 5 stars, except the author tried to create a methodology and acronym SQVID that missed the mark by being too complex. Also, the "how to" example could have been better - and given the author an opportunity to really showcase his methodology's effectiveness.
Read this book - and after you finish, read "Make it Stick." These two books together will help you become more effective with business communications.
 The Bad of the Napkin November 9, 2008
1 out of 3 found this review helpful
The author definitely has some good points, I definitely agree that making things more visual can help a lot of times, but come on, 300 pages for that? it would have been a great book if it only had 100 concrete pages but the fact that it is so long goes directly against what he is preaching... I don't think is worth it's money. Don't buy it.
 Excellent Book... November 1, 2008
2 out of 3 found this review helpful
This book is a quick study for those who want practical skills that can be applied either at work or school. Roam skillfully uses examples from practical case studies to illustrate his techniques (which are scientifically based). I found the application and retention of his tools very easy and useful.
I read the entire book in about a week, a few pages each night before going to bed (of course, with a napkin and pen on the nightstand to practice with).
The Back of the Napkin Is A Book For Entrepreneurs October 16, 2008
2 out of 3 found this review helpful
When Dan Roam wrote The Back of the Napkin, he probably never thought he was writing a book for entrepreneurs. But that is exactly what he did. The book is about discovering ideas, developing ideas, and selling ideas. That is the entrepreneurship process. That is the way to develop entrepreneurial ideas and the foundation of the entrepreneurial mindset.
I was recently involved in a training program that used this visual thinking process to design marketing programs for Internet entrepreneurs. I was super impressed with how clear they made the process and went looking for the book.
Much to my surprise, I find The Back of the Napkin to be a perfect explanation of what I have discussed with friends and colleagues over the years on how to develop an entrepreneurial mindset and how to evaluate and implement entrepreneurial ideas.
A key goal of the book, as Dan Roam expresses it in the book, is to help people think of visual thinking as being like a Swiss Army knife that you can carry with you anywhere to tackle problems as they come to you. This concept will be revolutionary as it becomes more visible to entrepreneurs. Global Entrepreneurship Week is one example of a newfound world-wide effort to encourage young people to embrace entrepreneurship as a tool to solve the challenges of the world. The Back of the Napkin equips people, young and old, to take up that challenge.
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